Bad character is like smoke, it can’t be hidden or covered up especially in the music industry. Talent can open doors of opportunities for you but your character as a person keeps you in the room. You begin to loose social capital if you have bad character and people in the music industry will start labeling you as such. Here are of the bad character traits you should do away with; Dishonesty, Laziness, Sexual Immorality etc. Make a research on the most talented people in the world that were already at the peak of their career before experiencing a crash, you will find out that one of these bad character they didn’t deal with at the early stages of their career.
LACK OF UNIQUE BRAND IDENTITY
Whether you are an Artiste or a Music Business Professional, your brand identity is what you should consider as part of your valuable asset in your career. The perception of your brand determines the value placed on your works either as a product or service. In this highly competitive industry, most people fail because they don’t have a unique brand identity so it’s hard for them to have a cutting edge over their contemporaries.
POOR WORK ETHICS
An healthy work ethic is the bedrock of sustainance for every successful business. When you lack the skill to organize, prioritize and delegate, you will inevitably loose things like time, money and energy. As an Artiste or Music business professional, you can’t stay long in the game if you can’t maximize these resources to achieve maximum results.
LACK OF FOCUS AND DIRECTION
The music industry is well saturated with new ideas, concepts and strategies. If you don’t stick to your laid-out plans, you might as well just be beating around the bush and at the end of the day you won’t have achieved anything that can move your music business forward. Most people that have the habit of always joining the bandwagon or jumping on every trend usually don’t have a track record of what they have achieved.
POOR NETWORKING SKILLS
One vital skill that can make or mar your career in the music industry is the networking skill. “People are money” is a popular saying which can also mean social capital or human resource, this is what determines the quality of people you work with, the quality of service you get and the access or opportunity you leverage on. You will deny yourself of these benefits if you lack ability to network. Always remember that “Your network determines your networth”.